New rule. No, Bill Mahr, I'm not stealing your idea, I'm simply borrowing it for this blog. First new rule; the NCAA must stop exploiting its athletes. The NCAA is unquestionably the most commercial organization in sports history. College athletic's governing body will do whatever it can to use the student-athlete to make a buck and yet, its antiquated rules not only prohibit the athlete from personal commercial gain, it penalizes the jock for attempting to do so, even if the athlete is unaware of the situation. Have you heard the one about Darius Miller (no, this is not a joke), the U. of Kentucky hoops player, who had no clue his name and picture were being used to promote a basketball camp, and now the almighty NCAA is tossing around the idea of punishing Miller. Here's what happened. Muhlenberg County coach Reggie Warford had this brilliant idea of including Miller's picture to promote the camp, and apparently he forgot to inform Miller or the University of Kentucky that he was doing this. As you know, no one can profit from the student-athlete, except for the NCAA and its rights holders, which have taken the word exploitation to a new level. Now, the NCAA is talking about forcing Miller to sit out a game for this secondary violation. Just another reason why the NCAA should stand for, No Concern for the Amateur Athlete.